What’s Cooking Here

This site is a portfolio of my journalism, blogging and multimedia work, covering food, marijuana, travel and cultural reportage.

My work has appeared in the Seattle Times Magazine, the Sacramento Bee, the Tacoma News Tribune, the San Francisco Examiner, the Contra Costa Times, Wired News, South Sound Eats, High Times Medical Marijuana Magazine, West Coast Cannabis magazine, and on The Splendid Table radio program.

Publication and copyright information are noted at the end of each post.

You can contact me at edmurrieta@gmail.com.

My resume is after the jump. Read the rest of this entry »


Looking for Ed Murrieta’s Food Blog?

The stats and search refers on this site indicate that folks are looking for my food blog. I wrote a food blog the Tacoma News Tribune from March 2006 to July 2008.

You can read that blog from the beginning.

Or you can read that blog from the end.

When I quit the Tacoma News Tribune editors changed the name from Ed’s Diner to TNT Diner and stripped my byline off all posts.

If you’re looking for South Sound Eats, which was more than a blog, you can find a text-only snapshot of South Sound Eats thanks to the Wayback Machine. Otherwise, South Sound Eats is offline because I could no longer pay the bills to keep it alive.

See all the categories listed with this post? I covered all those and more in my blogs.


South Sound Eats Television Commercials


Food Critic’s ‘Fast Track Toward Food Stamps’

Ed’s note: I found this clip in my archives. It’s from 1993. Click here for ironic context.

YOU CAN CLEAN YOUR PLATE AT HARV’S

March 14, 1993
Section: SCENE
Page: D2

By Ed Murrieta Bee Staff Writer
TIME & MONEY

FOODSTUFF
–HARV’S CAR WASH

Where: 1901 L St., 448-6059
Hours: 8 a.m. to 5 p.m. daily
In-and-out time: 40 minutes
What you’ll pay: $4-$6
Recommended bites: Burgers, sandwiches

When the boss takes you to lunch at Harv’s Car Wash, you can’t help but think that your career is on the fast track toward food stamps. But by the time you’ve polished off your potato chips and wiped the last traces of chocolate milkshake from your beard, it hits you: Maybe the boss isn’t such a cheapskate after all.

There we were, the boss and I, happy and well-fed at Harv’s Car Wash. I still had the job, and he’d had his car washed, waxed and vacuumed while we were eating.

Harv’s is more than wax jobs and undercoating. Next to the high-speed automatic washers and all the other equipment that makes your car spiffy again, is a full-service coffee shop, a regular Formica-and-fries Americana eatery, where burgers are served greasy and sandwiches come with nothing frillier than lettuce (iceberg no less!), tomato and pickles and a small bag of potato chips.

We’re not talking cuisine here. This is basic lunch-counter cookin’. As lunch counters go, Harv’s is up there. The food is good and the service is friendly. And you can kill time while you’re waiting for your car.

Friends refused to believe the value and time savings. That is, until I took them for a noontime meal and car wash ($12.40 for a wash, wax, polish and a dose of air freshener; $14.40 gets you that, plus a white-wall treatment; and $7.95 gets you a basic wash job, no wax.) We were in and out and back to work in just over a half-hour.

Harv’s fare is your basic offerings of burgers, club sandwiches, tuna salads, hot dogs, chili, a selection of sub sandwiches and a variety of breakfast dishes.

The club sandwich ($3.75) lacks the requisite turkey; it’s piled high with ham, bacon, lettuce tomato and cheese, served on lightly toasted bread and presented in six bite-size pieces.

The pastrami and cheese “super sub” ($3.75) isn’t bad, but it’s short of super. Made with generous portions of some sort of processed pastrami loaf and American cheese slices, the sandwich is a chewy mouthful, served on a soft white roll.

Harv’s also offers “diet delights,” presumably so some of us can still squeeze back into the car after it’s washed. The tuna salad ($3.95) seemed anything but diet, laden as it was with mayo and Thousand Island. But it’s a tasty offering, twin scoops of tuna, filled with chunks of onion and pickle relish, are served atop a fresh bed of lettuce, with a side of tomato slices. Chef salad ($4.25) and chicken salad ($3.95) also are on the “diet” menu.

Having had my fill of diet dishes, my next visit to Harv’s was strictly high-octane eatin’: a fried bacon and egg sandwich!

At $3.95, this is a cholesterol lover’s delight, two fried eggs on toasted bread with thick strips of bacon and lettuce and tomato. It bridged the breakfast-lunch gap quite well.

The cheeseburger ($2.95) – available with pastrami at no extra cost – is a solid, workaday burger, fried to a tasty finish and topped with lettuce, tomato and pickles and a not-so-secret sauce of Thousand Island dressing on a toasted bun.

Rating: * *3/4
All content © The Sacramento Bee


Downtown Sacramento Restaurants, 1974 and Now — an Annotated and Updated History of Lunch Near California’s Capitol

Above downtown Sacramento and the state Capitol, circa the 1970s.

By Ed Murrieta

Considering lunch in downtown Sacramento? Chew on this:

High noon in Sacramento, and you’re on assignment in the Capitol. What to do for lunch? Until recent years, Sacramento’s surprisingly large number of restaurants within a few blocks of the gilded dome offered fare running the gastronomic gamut from A to B.

But, like the redevelopment of the western approach to the Capitol and transformation of unlamented K Street into a shopping mall, the prospect of lunching pleasantly downtown is improving, too.

While San Francisco need not yet fear for its culinary supremacy, it is today at least possible to vary one’s diet in this onetime bastion of the blah — even if you do find yourself anchored to the downtown and without invitation or membership to a faintly decadent preserve like the Sutter Club (where women are deemed to exist only after 5 p.m.*).

The following listing of downtown eating places is, therefore, less a guide to good dining than an out-of-towner’s survival kit for getting through a Sacramento day.

If some of the establishments disappoint, at least you will have been forewarned, and remember this: You could certainly have done worse, and much more easily just a few years ago.

That’s from “Where the Sacramento elite meet to eat…,” a 1974 article published in the California Journal.

Surprisingly large number of restaurants within a few blocks of the gilded dome …

Running the gastronomic gamut from A to B…

Unlamented K Street… 

This onetime bastion of the blah…

You could certainly have done worse, and much more easily just a few years ago.

Those observations hold up today, right along with Frank Fat’s and The Broiler — two restaurants that in 1974 were regarded as long-time favorites. Surprisingly, a number of 1974 restaurants have 2012 counterparts.

Here is an annotated guide to lunchtime dining — power-lunching, noontime noshing, even a little liquid lunching — in downtown Sacramento, 1974 and now …


Athens RestaurantThe Broiler

Capitol Cafeteria
Capitol Tamale Cafe

Cosmopolitan Hotel

Eighth Street Station

El Jardin
Ellis’Frank Fat’sGeorge’s


Gulliver’s Galley

Holly’s
Hotel Senator
Original Mac’sPosey Cottage

Potted Cedar Room

Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau

Soups Etc. by Erika

Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s

  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

* The Sutter Club has many female members today.


Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Tony’s, 1974 and Now

Tony’s , 1530 10th St.

Quick lunch Mexican style with ample chipos and a crowd at high noon, but Tony’s reportedly gone to El Jardin.

– Harry Covair, 1974

TODAY
Both Tony and El Jardin are gone, but Señor Burrito is now in town, and his cart at the corner of 7th and I streets is the quickest Mexican around. For $4.50 each, you’re handed steaming-hot bundles of meat and beans or meat and rice — with ample chips and salsa in the bag. Señor Burrito quickly sells out, not long after high noon.


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Tan Tan, 1974 and Now

Tan Tan , 1010 10th St.
Another bar that features lunch, with a slightly less recessed menu than above.

– Harry Covair, 1974

TODAY
Henry’s Lounge (1117 9th St.) is the only other old-school bar near the Capitol that features lunch today — diner fare, delivered from the adjacent Capitol Cafe (1119 9th St.).


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Recess Room, 1974 and Now

Recess Room (1017 10th St.)
A salad bar augments a light-lunch menu in this otherwise unremarkable watering spot.

– Harry Covair, 1974

TODAY

A Chinese-American diner augments a hard-drinking watering spot. Lei’s Kitchen and Chambers Room share an address (701 J. St.) and clientele; order from Lei’s, belly up for lunch at Chambers. Enter Chambers Room on 7th Street, or use the doorway in the back of Lei’s dining room.


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Robert’s Fish Grotto and Grill, 1974 and Now

Robert’s Fish Grotto and Grill (1211 K St.)
Longtime Sacramento restaurant exudes the benign aura of an earlier day.

– Harry Covair, 1974

TODAY

You could order abalone at Robert’s. Today, McCormick & Schmick’s (1111 J St.) serves seafood in the benign aura of an earlier day.


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


El Jardin, 1974 and Now

El Jardin (1103 15th St.)
Latin-flavored food and drink, in what recently was a showroom for a “luxury” car but smells more like the service department; has room to grow.

– Harry Covair, 1974

TODAY

You want Latin flavors in a car showroom today, you go a couple of blocks east of downtown, to Midtown’s Zocolo (1801 Capitol Ave.), an upscale Mexican restaurant housed in a former Hudson dealership. For just the Latin part of a lunch stop, try Maya’s Kitchen (1200 K St.)


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Public Market Coffee House, 1974 and Now

The Public Market operated for 48 years at 13th and J streets.

Public Market Coffee House (13th and J)
Change in management hasn’t helped this half-century-old lunch spot with its own recipes, but it’s still reputed for its soups and pastry, and remains popular with state workers and others refueling.

– Harry Covair, 1974

TODAY
Myriad specialty stores — fish, poultry and produce markets, two butcher shops, a fresh-juice bar and a coffee shop that roasted its own coffee and sold fresh pastry — once fueled citizens in the heart of Sacramento. The Public Market operated from 1928 to 1976 at 13th and J streets, where the Sheraton Hotel is today; the Sheraton toasts the former market with its Public Market Bar in the hotel’s lobby.

The closest equivalent today? Walk three blocks west on J Street to Trio, (826 J St.), a farm-focused restaurant that’s home to a market that offers fresh-baked bread and organic pastry, plus foodie sundries like quarts of herb-infused olive oil, blocks of chocolate and bundles of tea. Coffee? Local bean buffs drink at Temple (1010 9th St.) or Broadacre (1014 10th St.), which also serves breakfast and lunch items.


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Soups Etc. by Erika, 1974 and Now

Soups Etc. by Erika (1204 J St.)
Russian-born proprietor features her own soups, sandwiches on mideastern bread resembling a catcher’s mitt; wine in carafe.

– Harry Covair, 1974

TODAY
Sandwiches aren’t served on Midddle Eastern bread resembling a catcher’s mitt — but it’s a safe bet that Erika didn’t serve duck confit and fig-and-brie sandwiches, or pumpkin-passionfruit soup, like La Bonne Soupe Cafe (920 8th St.) does today.


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Underground Shingle, 1974 and Now

Raised in Sacramento, Craig Chaquico gigged at K Street’s Underground Shingle before he joined Jefferson Starship in 1974.

Underground Shingle (1225 K St.)
Zorba’s former digs across and under the mall where you dunk beef and shrimp in hot fat, bread in melted cheese, and wonder where you are.

— Harry Covair, 1974

TODAY
If you’re eating fondu in downtown Sacramento today, you’re probably dipping your meat at the Melting Pot (814 15th St.) In the early 1970s, if you wanted to hear Sacramento guitarist Craig Chaquico before he joined Jefferson Starship in 1974 — while reportedly sporting a false moustache to hide his underage youthfulness — you had to hang at Underground Shingle.


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Zorba’s, 1974 and Now

Nick “Zorba” Galaxidas was a table-dancing restaurateur who once had his teeth insured by Lloyd’s of London for half a million dollars.

Zorba’s (1220 K St.)
Snacks on the mall. Meals inside are generally mldeastern in flavor.

– Harry Covair, 1974

Nick Galaxidas performs the Ouzo Tavern Dance with the actress Cathy Lee Crosby on the table.

TODAY
Owner Nick “Zorba” Galaxidas wielded power and influence through his restaurant/nightclub, which drew lines of customers and popular performers like Lou Rawls, George Maharis, and the Ink Spots.

In 1969, Galaxidas lobbied hard for the urban renewal project that would transform K Street from a down-trodden street into a drab concrete jungle. The City Council approved the project, over the objections of two-thirds of Galaxidas’ fellow K Street merchants. That year, the council approved Galaxidas’ a new sidewalk kiosk and seating in front of Zorba’s.

In the 1970s, Galaxidas spent $300,000 and moved across K Street. After a fire in 1974, Zorba’s moved to Auburn Boulevard, in a Grecian-style building that’s visible from Interstate 80 today. Galaxidas retired and closed Zorba’s in 1983.

Over the years, Galaxidas also promoted popular Balkan cultural events. In 1980, Galaxidas opened Galactica 2000, a 12,000-square-foot disco at 15th and K streets, where Capitol Garage today serves casual food and hosts live music.

In 1970, Nick “Zorba” Galaxidas purchased the chariot that Charlton Heston rode in the 1959 MGM slave regenge blockbuster “Ben Hur” for $3,000. Galaxidas used the chariot for promotion, and rode the chariot from 1225 K St. to 2840 Auburn Blvd. when he moved his restaurant/nightclub into its final location in December 1974. Here, Galaxidas mocks the early-’70s energy crisis.


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Athens Restaurant, 1974 and Now

Athens Restaurant (1206 8th St.)
No resemblance to lunch counter that preceded it; honest effort and Greek-ish food and wine.

– Harry Covair, 1974

TODAY
No resemblance to the edifice that consumed Athens’ address. You want Greek, or Greek-ish, food today, you’ve got choices: Petra (1122 16th St.), Crest Cafe (1017 K St.) and Muntean’s (1225 J St Sacramento), which advertises Romanian, Hungarian and Greek fare.


RETURN TO MAIN


Athens Restaurant
The Broiler

Capitol Cafeteria

Capitol Tamale Cafe
Cosmopolitan Hotel
Eighth Street Station
El Jardin
Ellis’
Frank Fat’s
George’s

Gulliver’s Galley
Holly’s
Hotel Senator
Original Mac’s
Posey Cottage
Potted Cedar Room
Public Market Coffee House
Robert’s Fish Grotto
Recess Room
Sam’s Hof Brau
Soups Etc. by Erika
Tan Tan
Tony’s
Underground Shingle
Weinstock’s

Zorba’s
  • Print & Online
  • Multimedia Slideshow
  • Popular with Foodies
  • Popular w/Downtown Workers
  • Invites reader-interaction
  • Comments about 1974
  • Comments about today

Food journalist Ed Murrieta lives and writes in Sacramento. He wrote about saloons and restaurants for the Sacramento Bee in the 1980s and 1990s. His work has been published in the Seattle Times Magazine, the Tacoma News Tribune, Knight Ridder Newspapers, and on Wired.com. His parents owned and operated Murrieta Mexican Restaurants in Rancho Cordova and Midtown Sacramento; they met and fell in love at the Rancho Grande restaurant at 1508 J Street in the early 1960s.


Kill the Critic, or How to Write Your Way Out of a Job

Ed’s note: Submitted two weeks before I quit the corporate newspaper job and set out on my own.

The formal restaurant review as written by an anonymous critic is an out-dated concept that short-changes readers. Here are my recommendations for restructuring how the News Tribune covers food and restaurants in a way that gives readers more content — delivered faster, delivered with more immediacy and produced at a lower cost to our company.

1. Eliminate restaurant reviews based on multiple visits over extended periods of time. Replace traditional reviews with frequent blog reports of the “first bite” and “second bite” variety.

On the Internet, where everyone’s a critic, amateur blogs and restaurant review sites abound. Newspapers, especially one our size and resources, and their readers no longer need the traditional restaurant critic; instead, they need a guide — the South Sound’s Best Foodie Friend who tells readers about great new pizza and burger places, incredible winemakers’ dinner, last night’s fabulous Yukon River salmon at Sea Grill and things like my latest finds at the Korean supermarket food courts.

Not only would readers get more content, they’d get it faster; readers want to know about new and interesting places to eat now, not three months from now when the traditional restaurant review is ready for publication.

Writing more frequently, and with more immediacy, also would benefit readers by making the News Tribune’s online restaurant guide timely, urgent and useful. Restaurants that may not otherwise be reviewed could now be featured in all of our platforms: web site, restaurant guide and newspaper. Restaurants that haven’t been reviewed in years could be revisited for readers.

In addition to giving readers more content, my recommendations would enhance the value of the News Tribune’s restaurant guide as an advertising asset.

2. Rethink whether the restaurant critic’s anonymity serves the newsroom or serves the readers. As a half-time anonymous critic and half-time ambiguously anonymous reporter who is also expected to report and write features about food and life in the South Sound, I short-change readers in the areas of multimedia, immediacy, accountability and the type and scope of stories I can report.

Tearing down the wall of anonymity would enable me to give readers multimedia, immediacy and accountability. I could take and post photographs of every meal I eat. Readers could see for themselves if the critic’s pork chop was bigger than theirs or whether he got more mashed potatoes than they did.

I could interview chefs in their natural environment – in their kitchens, where, as a reporter who knows my way around kitchens, I could give readers an insider’s look at the food and people they want to know about. I could more freely write about farmers, winemakers and other food purveyors who work directly with chefs. I could attend and freely report on food events and trade shows.

Tearing down the wall of anonymity would enable me to build upon the community that I’ve created with Ed’s Diner. I would like to further engage readers and build my blog community by dining with readers. I would be accountable to and transparent with readers, who would be able to see and judge for themselves whether critics receive perks that regular customers don’t. (In my world, the answer is no.) My reviews could publish side-by-side with readers’ views. The News Tribune could milk this marketing-wise.

3. Examples of precedent are few. To my knowledge, only the New York Daily News has had the vision to raise the public profile and reader accessibility of its restaurant critic. Earlier this year, the Daily News hired a new critic: Restaurant Girl, the highly visible and photogenic creator of a popular New York City restaurant blog. Daily News editors did not respond to my telephone messages or e-mail inquiries. However, in her debut column, the Daily News’ Restaurant Girl argued that critics are the readers’ links to restaurants, chefs and their food. Chefs, Restaurant Girl argued, should be given the opportunity to present their best to critics – and through critics to readers. To that same point, several chefs have told me that they would like to serve me non-anonymously and let the chips fall where they may. Success, of course, depends on the integrity of the critic and the trust the critic has with readers.

At the Los Angeles Weekly, Pulitzer-winning restaurant critic Jonathan Gold is no longer anonymous. A distinctive-looking man, his picture was widely published, online and in national newspapers, after he won his Pulitzer in 2007. Gold reports no adverse effects on his ability to perform his job with impartiality.

At the Seattle Times and the Seattle Post-Intelligencer, two former restaurant critics report that they have been better able to serve readers – in the newspaper and on their blogs – since they transitioned from full-time critics to food writers. (Both newspapers replaced staff critics with freelancers.)

In a business climate that demands more content with fewer resources -– and in a market that cannot afford a full-time critic – new rules must be written. More content must delivered faster, delivered with more immediacy and produced at a lower cost to our company. In addition to the trust of readers and a track record of professional integrity, I believe I have the vision, skills and background in online publishing to take the News Tribune and restaurant criticism in a new and better direction.

Thank you very much for your time and attention.

Sincerely,
Ed Murrieta


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